IITM DoMS Case Study Development Technology + Management Case Studies

The Vision for the Case Study Development Centre is to develop an independent Indian corporate Case Study Development Centre that will serve the needs of B-Schools in Asia and Africa with contemporary case studies that will enhance the learning of students, across all management disciplines (functional areas); to be a repository of Indian, Asian and African management case studies.

In most educational institutions imparting management education to aspiring students, pedagogy usually comprises academic / theoretical inputs (lecture mode), case study discussions / learnings and finally, project work of varying durations. The emphasis on the case method varies widely, with some institutions using the same quite extensively, while others rely on the “lecture” mode, embellished with examples to relate theory with practice. Formal management education in India was launched in 1964 with the admission of the first batch of MBAs at the two Indian Institutes of Management (Ahmedabad and Calcutta) – over the decades, while Indian case studies have been developed, there has been greater dependence on case studies from universities, elsewhere abroad. Over the last few decades, apart from IIM Ahmedabad, which was the first to establish a Case Centre, a few other institutions have also established case centres. There is ever increasing need to understand and relate concepts of management with contextual examples from India; further, the technological developments of the last two decades have brought about a sea-change in most aspects of conducting business and running an organization; the most recent developments in generative AI including tools such as ChatGPT/Bing and Bard to name a few, are likely to irrevocably change the way business is conducted as well as the manner in which management education is imparted.

In the Indian context, there is also a clear need to focus on the MSME and start-up sectors. With this background, the Department of Management Studies of IIT Madras plans to set up a “Case Study Development Centre” to create a knowledge bank of case studies across various domains of management studies, keeping in mind the evolving changes in the business environment.

Being part of the IIT ecosystem, Technology Management case studies- (the First- of- its- kind in India) will be developed.

* To instill a culture of developing case studies focusing on Indian companies - enabling academia to relate management concepts to the Indian growth-story.

* To enhance relationships and interaction with the Indian Industry with a view to developing contemporary and contextual case studies.

* To set up a repository for case studies.

Broadly, the cases may be grouped as :

* Multi-functional area case studies developed in collaboration with a Company.

* Single functional area case studies developed in collaboration with a Company.

* Case studies and caselets based entirely on published material.

IITM-DOMS faculty members, faculty members in other departments of IITM will be involved in multi-functional areas for case writing. The Focus is to develop case studies in the domain of technology management.

The Case Study Centre shall focus on developing case studies through following resources:

  o Research scholars and other department of IIT Madras

  o Faculty from other universities/institutes across disciplines

  o Industry consultants

  o Industry stakeholders

  o Industry associations

The Case studies will become a strong resource for classroom teaching and learning material to develop skills in better decision making in complex business situations.

Fund would be required for setting up the Centre for the following activities:

1. Developing case studies

2. Documentation and dissemination of cases for use by others